STROEER TO EXPLORE $4 BILLION SALE OF BILLBOARD UNIT, BLOOMBERG NEWS REPORTS

(Reuters) - German advertising group Stroeer is mulling a potential 4 billion euros ($4.10 billion) sale of its billboard unit, Bloomberg News reported on Friday.

The company is working with advisers and has received interest for its billboard unit from private equity firms including Hellman & Friedman and KKR, the report said, citing people familiar with the matter.

Other buyout firms such as CVC Capital Partners and EQT AB had previously considered deals related to Stroeer, the report said.

The media group's shares jumped 13.7%. Stroeer did not immediately respond to a Reuters request for a comment.

($1 = 0.9752 euros)

(Reporting by Pretish M J in Bengaluru)

2025-01-10T16:00:22Z